Which structured data types actually earn their place
schema.org has over 800 types. Perhaps a dozen produce a visible result, and Google has quietly stopped showing several that guides still recommend.
Insights
Document work,
explained properly.
Practical writing about PDF, image and document work — what is actually inside the file, which settings change the outcome, and how to get it right the first time. Every guide is written here, not reprinted.
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robots.txt and sitemaps: what each one actually controls
Blocking a page in robots.txt does not remove it from Google — it can leave it indexed with no description. The two files do different jobs.
Getting photo dimensions right: passports and social platforms
Passport rules are strict about head height, not just image size — the reason most rejections happen. Social crops have their own trap.
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