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Image & Photo

Add Text to Image

Captions, watermarks and labels, with readable contrast.

What it does. Text over a photograph fails for one reason more than any other: contrast. A photograph is not a uniform background, so white text that reads clearly over the sky becomes invisible over a cloud. The fix is an outline, a shadow or a scrim — not a different colour.
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How to use Add Text to Image

  1. Drop in an image and type your text.
  2. Position it, then set size, colour and outline.
  3. Check the contrast reading before exporting.

Making text readable on a photograph

  1. A scrim. A semi-transparent dark panel behind the text. The most reliable method and the one most designers use.
  2. An outline. A contrasting stroke around each glyph — works over any background, and looks heavy at small sizes.
  3. A drop shadow. Subtler than an outline, less reliable over busy detail.
  4. A gradient overlay. Darkening one edge of the image; good for a caption along the bottom.
  5. Choosing a plain area. Free, and often overlooked.

A scrim at around 45% black under white text works over almost any photograph. If one technique is worth defaulting to, that is it.

Watermarks, and what they are for

A watermark deters casual reuse. It does not prevent it — anything visible can be cropped or painted out, and there are tools that do it well.

What a watermark does reliably is establish attribution when the image is shared honestly, and make casual theft slightly inconvenient.

Placement is the trade. A watermark in a corner is easy to crop; one across the middle survives but ruins the image. Semi-transparent, across a region that cannot be cropped without losing the subject, is the usual compromise.

Sizing text for where it will be seen

Text sized on a full-resolution image is much smaller than it looks once the image appears in a feed at 400 pixels wide.

Size it as a proportion of the image, not in absolute pixels — around 4–6% of the image height for a caption is a sound starting point.

The check that settles it: shrink the preview to the width it will actually be displayed at. If the caption is not readable there, it is not readable.

Frequently asked questions

How do I make text readable over a photo?

A semi-transparent dark scrim behind the text — roughly 45% black under white type works over almost any image. An outline or shadow also works; changing the text colour alone rarely does.

Do watermarks stop image theft?

No. Anything visible can be cropped or removed. A watermark deters casual reuse and establishes attribution when the image is shared honestly — that is its realistic value.

Where should a watermark go?

Somewhere that cannot be cropped without losing the subject. A corner is easy to remove; across the middle survives but ruins the image. Semi-transparent over the subject area is the usual compromise.

How big should caption text be?

About 4–6% of the image height, sized proportionally rather than in fixed pixels. Then check it at the width it will actually be displayed — feeds shrink images a lot.

What font should I use?

A heavy sans-serif for anything over a photograph. Thin and script faces lose legibility against detail, and at small display sizes they disappear entirely.